Movie Reviews Making or Breaking an upcoming Film?

By: NCI Promotions

      Movie reviews come generally from film critics working for difference sources of publications. Generally speaking, critics see the film they are reviewing once. After the movie viewing, the critics have one or two days to form an opinion and write a movie review. What generally decides whether moviegoers will see a film is how the film critic reviews the plot summary and description of a movie. 
       Movie reviews from film critics has proven to be a successful way to promote movies. A positive review from a well-known film critic has been known to create a buzz for an up and coming movie. Extremely critical reviews can spark such great interest that it can cause a movie that went from being unknown to a box-office hit. As great reviews can cause a movie to become a hit, poor movie reviews can doom a film to obscurity.
      Some movie studios refuse to allow movie reviewers pre-screen a film because they have little assurance that the movie will do well. This refusal may indicate to viewers that the movie may be a flop. The rejected reviewers may then warn the public to be cautious of a movie that has not been reviewed, as it may not be worth seeing. Such movies are typically unsuccessful at the box-office.