5 Ways to To Structure Your Article for Maximum Impact

By: Clare Swindlehurst

Article marketing is one of the most effective strategies to undertake if you want to drive targeted traffic to your website. But writing an engaging article takes thought and precision. Here are five things you should consider when writing your articles to ensure you maximise their impact.

1. Make your title as engaging as possible

Your article title is probably the most important part of your article. You need to remember to think of both the search engine and the reader when you write your title because it will not only help your article to rank but will also encourage the reader to click on the link.

You will want to include the keyword in the title for the benefit of the search engines, but don't forget about the reader too. Your title needs to be persuasive and make them curious to find out more about what you have to say.

The first three or four words of your title are most important so instead of using 'How to Organise Your Office', try 'Organise Your Office: 7 Tips for Never Losing that $1000 Cheque Again'.

2. Invest in your introduction

Some directories allow you to submit a summary of your article, others just use the introduction as the summary. You can make your article more effective by using the first paragraph work as both an introduction and a summary.

You need to use the title to make your reader curious about what else you have to offer so that they keep reading. Remember that a good article will solve a problem for the reader so use the introduction to describe what problem this article will solve for them. Describe the problem and where you can use a personal example to establish yourself as a real person and build a rapport with the reader.

3. Use the body to solve the problem

The article body should be used to explain the solution to the problem that you outlined to the reader in your introduction. Focus on your topic and stick to it. If you are passionate about a subject it is often too easy to go off on a tangent. If you have more than one topic in mind then just write an article for each one.

Break up your article using subheadings and bullets to make it easier for the reader to follow but also to pull them into the text.

4. Encourage further investigation with the ending

The end of your article should summarise the solution to the problem; try and finish up with an interesting point or a quote that will make your reader want to continue learning about the topic.

5. Make use of your resource box

Now that you've shown the reader how to solve their specific problem you can use the resource box to tell them what else you can do to help them. You might want to think about offering a free report on your website that you can use to entice the reader to click through; tell them how the free report will make it easier for them to put into practice the solution you just outlined.

By using a simple structure you will make your articles much easier to read, they are more likely to be accepted into the directories and much more effective at encouraging readers to visit your website.



About the Author:

Finally, the secret ingredient to building a successful online business is traffic. It doesn't matter how great your website looks or how useful your product is, without traffic you can't make any sales. Kick start the flow of targeted traffic to your website with 26 free traffic generating methods ultimatetrafficmaster.com/

Related Articles

How To Write A Sales page That Converts Like Crazy
Copywriting Blues
EnssnerZeitgeist GmbH Agentur f r Technische bersetzung Dokumentation und Werbung. bersetzungsdienstleister technische Redaktion
Writing An Article How To Write Your Article Perfectly
Important Need To Know College Essay Concepts
5 Great Reasons to Sell Books Online
Have Fun Writing with Personalized Stationary
Furtive Glances Are Not The Same As Making Eye Contact With Your Audience
Superfluous Phrases and False Authority
How To Calculate Book Spine Thickness
An Overview of Four Best Learn Italian Language Courses Products
How To Write The Best Articles
Why You Should Consider Publishing Your Book Yourself
3 Basic Steps To Write A Good Essay
Characterization Giving Each Character Unique Mannerisms
Writing A Proper College Term Paper